This perfume animation for Calvin Klein ‘s CK One Collector’s Edition mixes 3D animation and motion design animation of geometric patterns. From a simple square the animation evolves progressively in more complex patterns, a nod to CK’s iconic quilt. Patterns switch from the background to the bottle to create a kind of trompe-l’œil effect. Product and background blend together in a dynamic edit, a similar principle to our animations for Chloé.
ANIMATION RESEARCHES
ADDITIONAL GIFS
DIRECTION YANN PINEILL
AGENCY LLOYD&CO NYC
3D ANIMATION MELVIN LE RIBOTER
MOTION DESIGN HUGO LEICK, YANN PINEILL
EDITING & COMPOSITING YANN PINEILL
MUSIC EDOUARD ALGAYON (BELLEMEUTE)
